JGL will develop size, location, fixture, cash wrap, merchandise mix and other recommendations for new or expanding aquarium, zoo, and museum stores.

JGL’s retail feasibility study is a must for any aquarium, zoo or museum that is expanding or building a new facility. Our feasibility study process addresses planning elements such as location(s), square footage, layout, lighting needs, and fixturing options to ensure the store is poised for success. We touch on the incorporation of pop ups, carts, or special exhibition stores. We address optimal product mix, branded items, and broad categories of merchandise that relate to the exhibition or collection. We also develop full financial projections for the future operation and provide financial benchmarks to incorporate for future operational success. Our retail feasibility study provides the roadmap to future success of an aquarium, zoo or museum store.