Retail Feasibility Study

JGL will develop size, location, fixture, cash wrap, merchandise mix, product development and other recommendations for new or expanding aquarium, museum, and zoo stores.

JGL has worked with many organizations that are interested in developing or increasing their retail presence as they begin the master planning process for their new or updated venue. It is imperative to understand the drivers that impact the success of a retail location before incorporating final designs. JGL provides the research, knowledge and understanding to help develop financial models, pricing structures, marketing plans and operational suggestions that help make a pre-construction vision a post-construction reality.