Retail Store Assessment

JGL will assess your aquarium, zoo, or museum store from an experimental and key metrics perspective. The deliverable is a comprehensive report with actionable recommendations.

JGL’s 360-degree retail store assessment evaluates store performance on several levels. We examine the product selection in relation to the institutional mission or collection and suggest unique products to add to the mix that better connect to the visitor experience. We review the visitor path and recommend any changes to the floor plan. We calculate important metrics such as capture rate, check average, sales per sq. foot, inventory turn and more. We compare your individual results to industry averages and provide benchmark goals for future success. We address staffing structures and roles and evaluate the store’s profitability. We weigh in on marketing, storytelling, and online presence. Our retail assessment process is a great tool to re-energize your retail program and is relevant for self-operated and contract operated stores.