It depends upon the norms in your market and the goals of the food service program. We do not generally advise developing an exclusive relationship if the rest of the market has a long-preferred list because that will create a negative differentiation. Below is a chart that highlights the commonly accepted advantages and disadvantages of each:
| Category | Preferred List | Exclusive |
| Client Choice | High | Low |
| Varied Price Points | Likely | Less Likely |
| Café Development | Unlikely | Likely |
| Commission Return | Lower | Higher |
| Investment Potential | Little or None | Higher |
| Facility Caretaking | Depends upon caterer | Better |
| Marketing Assistance | Will feature on website | Will commit $ |
| Sales Assistance | Unlikely | Likely |
| Preferred Internal Pricing | Limited | Definitely |