Understanding what your cultural arts center can realistically support before the design process concludes is vital to your institution’s financial health. JGL has worked with many organizations that are interested in developing a restaurant concept or event space as they begin planning for their new or expanding venue. It is imperative to understand the drivers that impact the success of a restaurant and to understand how they might conflict with some of your institution’s more primary goals. Similarly, understanding how your event venue compares to the competition in the area and what needs in the market are not currently being met will be optimal for helping to define your facility rental strategy. JGL provides the research, knowledge and understanding to help develop financial models, pricing structures, marketing plans and operational suggestions that help make a pre-construction vision a post-construction reality.