Retail Merchandise Assessment

JGL will assess your aquarium, museum, or zoo store from an experiential and key metrics perspective. Actionable recommendations are provided.

JGL has experience working with both self-operated and contract managed retail programs; there are pros and cons of each. Our assessment process includes an evaluation of your current retail program from an operational and financial perspective.

Many clients will utilize the assessment process to help determine the optimal structure for their ancillary businesses. For example, a client may enter into an assessment believing they are interested in continuing to self-operate their retail program; once the assessment is complete, the client will understand how to achieve goals in a continued self-operated environment as well as the benefits contract operation might bring.

An assessment is an excellent way to re-evaluate your retail program. Think of it as a tune-up.