Author: Brooke Botwinick

Brooke Botwinick Articles
Finding the New Normal in the Event Industry: How acting now can help your business in the future

JGL hosted a webinar on Friday, April 10, 2020 with a panel of experts to address how the event rental business is trending currently, what can be done now to help facilitate a positive sales process and what do catering and venue professionals need to be thinking about for the future. Panelists: • Jan DeMarzo, […]

Fun Facts About 2019 and JGL!

This has been a very exciting year for JGL. In addition to having the opportunity to work with many new clients throughout 2019, JGL has…. 1. Added two new team members to the JGL family 2. Successfully placed a food truck concept into a Museum setting 3. Won the bid for consulting services for the […]

Venue Marketing Gone Wild!

JGL is always interested in speaking with event industry professionals who are finding new and inventive ways to market their venues. We recently interviewed Robert Severini, Director, Events & Catering for the Wildlife Conservation Society to learn more about his strategy for building private event business at the New York Zoos and Aquarium. Q: When […]

Off the Rez Cafe to Open at the Burke Museum in Seattle!

We love sharing exciting news about our clients… Off the Rez, Seattle’s only Native American food truck will be opening a permanent location at the new Burke Museum in Seattle. Congratulations to the Burke and Off the Rez! We can’t wait to check out the Museum and the café on October 12, 2019. Click on […]

JGL Summer Re-Treat 2019!

We love talking about our clients and food service trends across the country, but for this blog entry, we are going to talk about the JGL team! Our team has grown over the past two years with offices in New York, New Jersey, Los Angeles and Pennsylvania. We are all connected and have weekly calls […]

The Restaurant at the Norton Museum of Art

Congratulations to the Norton Museum of Art and Constellation Culinary Group on the opening of The Restaurant! JGL is proud to have worked on this exciting project. Check out more information about The Restaurant at   See the links below for recent articles about the opening of the Museum and The Restaurant:


Many years ago I decided to make the same resolution every year, not to make promises that I couldn’t keep. Clever, right? I thought so. How many times can I say that I want to eat better and work out more? Well, this year for 2019, I have decided to change the repetitive mantra and […]

To be, or not to be….Exclusive!

Many institutions that have an exclusive operator (in a market where both preferred and exclusive operations are the norm) often wonder if the financial return would be greater if they had a preferred list of caterers. This is a big question that does not have a black or white answer. This blog will focus on […]

An External Event Is One Big Cultivation Effort

When a cultural organization uses its space for third-party events, it’s opening its doors to a world of potential donors. I started my career working as a political fundraiser helping a New York City elected official run for re-election. It was an amazing experience that gave me a solid foundation in event planning and development. […]

Art, Food, and the Museum – It All Comes Together at the Art Institute of Chicago

Tracy and I were just in Chicago working with the Chicago Symphony Orchestra. While in the Windy City, we were able to visit the Art Institute of Chicago (AIC). JGL worked with the Art Institute years ago (before my time with the company) to develop an assessment prior to the building of the Modern Wing. […]