Author: Lisa Baptista

Preferred Caterers vs. Exclusive Models in Cultural Institutions

Private event rentals are a critical revenue engine for cultural institutions, shaping not only financial performance but also the guest experience and community engagement. Choosing the right catering model is a strategic decision that cannot be made in isolation. One of the most consequential—and often underestimated—choices is how catering is structured: a preferred caterers list […]

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Operational Excellence in the Age of Automation

The term hybrid service model once had a straightforward meaning in food service: guests ordered at a counter, found their own seat, and a runner delivered the meal. But as autonomous technology accelerates, “hybrid” has taken on a new dimension. Today, it signals a blend of human hospitality and tech‑driven efficiency — a model where […]

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The Power of a Food Service Feasibility Study: Data That Drives Better Decisions

Food service programs are complex and require significant investment and careful planning. Whether an organization is launching a new dining venue, renovating facilities, or rethinking its operating model, one important question at the center of every decision: will this food service program succeed? A food service feasibility study is designed to answer that question and […]

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Merch with Meaning

For many JGL clients, retail operations are far more than just souvenir stands that guests pass through at the end of their visits.  Beyond the strategically designed gift shop and ideal location, the merchandise strategy drives performance.  By emphasizing branded products and locally sourced goods, institutions can improve per-capita revenue, increase visitor capture rates and […]

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Hosting Landmark Events Can Make a Big Impact

Generating earned income at cultural institutions isn’t just important, for some it’s essential.  While membership, admissions, and ancillary businesses such as food service and retail gift shops all play a role, signature events offer one of the most dynamic and multifaceted opportunities to generate revenue while staying true to your institution’s mission. Whether it’s a […]

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