Author: Lisa Baptista

15Oct2025

Merch with Meaning

By Lisa Baptista
Retail

For many JGL clients, retail operations are far more than just souvenir stands that guests pass through at the end of their visits. Beyond the strategically designed gift shop and ideal location, the merchandise strategy drives performance. By emphasizing branded products and locally sourced goods, institutions can improve per-capita revenue, increase visitor capture rates and […]

25Aug2025

Hosting Landmark Events Can Make a Big Impact

By Lisa Baptista
Food for Thought

Generating earned income at cultural institutions isn’t just important, for some it’s essential. While membership, admissions, and ancillary businesses such as food service and retail gift shops all play a role, signature events offer one of the most dynamic and multifaceted opportunities to generate revenue while staying true to your institution’s mission. Whether it’s a […]