Our trustees are convinced a “destination restaurant” will generate sizable profits and be a draw to the institution. Do you agree?

The number of financially successful true “destination restaurants” within a museum environment are few and far between. Many more fail than succeed. A destination restaurant requires a separate outside entrance, heavy street traffic, and full control over hours, menu, and price points. It also helps to be in an area where there are other successful restaurants. Tread carefully because the failure of a destination restaurant within the museum will be considered a failure of the museum.