JGL recently attended the biggest and best souvenir and gift show in the county. With over 1,300 booths, the Las Vegas Souvenir and Resort Gift Show attracts most major cultural institutions and attractions from all over the country to see the newest products and hottest trends in retail sales. As we walked the show floor, […]
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It’s hard to believe it has almost been one year since JGL started offering retail merchandise consulting services! With our dedicated Senior Retail Consultant, John Franzini, we have worked with both past and new clients spanning the museum, zoo, and aquarium worlds. We knew that our experience with food and beverage consulting would be beneficial […]
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Museums that operate their own shops have the freedom to show off their personalities! Whether the products sold are logo branded, locally made or reminiscent of the exhibitions, they should effectively reflect the museum’s brand. Here are 4 tips to finding and creating unique items to sell in your museum shop. Don’t Recreate, Innovate! Innovation […]
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Museum shops are well known as a creative and unique source of holiday gifts. We all have heard that retail per caps are up (in some cases double) previous years. Now is the time to finish off strong in 2021. The clock has started ticking; don’t miss your opportunity to maximize retail sales during the […]
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To reinforce your museum brand through retail, consider the following pro tips to objectively analyze your museum store’s strengths and weaknesses. When the museum visitors walk through the store, do they make a connection between the merchandise being sold and the experience they just had in the exhibitions? When the museum visitors walk through the […]
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