JGL is a boutique consultancy serving the corporate, cultural and educational markets. We are passionate about developing successful food service and retail operations at our client locations. “Success” may mean the hot new destination restaurant in an expanding museum, increasing profitability at a zoo retail outlet, creating a café in a performing arts center that enhances the visitor experience, a revitalized event rental program at an aquarium, or a corporate café with decreasing subsidies.




Are your food service and retail programs being properly managed?


How do our food service and retail programs stack up against our peers?

Contract Compliance

Is the contract with your foodservice provider so complex that you can’t tell whether or not they are abiding by it?

Contract Renegotiation

We are happy with our food service and or retail provider, but we want to be sure that our contract renewal or renegotiation incorporates the best terms. How can JGL help?

Feasibility Study

We are about to embark on a major expansion and would like to have a destination restaurant, event spaces and/or a retail presence. Is this a good idea?

Food Service Concept Design

What kind of foodservice is going to best serve the needs of your customers?

Food Service Master Plan

What food service or retail options should we incorporate in our master plan?

Kitchen Design

How much space do you need to allocate for the kitchen in your new venue?

Needs Assessment

Are you offering visitors the best experience possible when it comes to shopping and dining?

Performance Monitoring

How do you know if our food service or retail provider is doing a good job?

Request for Proposal

In the market for a new food service provider? Ready to work with a contract operator to manage your retail location?

Subsidy Reduction Strategy

Your on-site café is a great amenity but the subsidy is too high. How can you reduce the subsidy and maintain the café?


“JGL began with a simple vision – to support mission based clients in achieving their operational and financial goals as they relate to on-site food services. Now, after more than 25 years of business, we have expanded our work to include both food service and retail in a variety of client categories; museums, zoos, aquariums, performing arts centers, business & industry, higher education, religious institutions and municipalities. The JGL team is a collective of experienced professionals that are truly passionate about listening, learning and creating effective solutions for all of our clients. We hope to have the opportunity to work with you!”

Tracy Lawler – President
JGL Consultants


Industries Served

JGL provides food service & retail consultation services for corporate, cultural and higher educational institutions across the country.

Years in Business
Museum Clients
Performing Arts Center Clients
States Served



What our Clients are Saying

“We recently used JGL to manage an RFP process for café and catering services. We cannot say enough about their professionalism, attention to detail and ability to truly understand the needs of the Foundation. Working through an RFP process during a pandemic could have been incredibly challenging; but JGL’s organized, logical and creative approach made every aspect of the process easy for our team – even the virtual tastings!! We can’t imagine where we would be today if we didn’t work with JGL, they are simply the best in the business!”

Robin Riemenschneider - Manager of Hospitality Services, Ford Foundation

We could not have been more pleased with the level of professionalism, service, and counsel that we received from JGL.  Tracy and her team brought the expert knowledge of restaurants and other food service operations that we lacked.  They helped us to understand our institutional needs around food and food service so that we could then select the right partner and craft the right relationship, while fielding a number of curve balls along the way.  I highly recommend JGL for its consulting services.

Molly Riddle Wink - Chief Operating Officer, Denver Art Museum

“From early engagement as we prepared our business plan through final selection of our food service partner, JGL was a delight to work with. They have broad knowledge of the national marketplace, are creative thinkers, extremely professional and personable and they more than deliver on client expectations.”

ZeeAnn Mason - Vice President, Museum of the American Revolution



21 - August 2023
Help! We Need More Staff!
Posted by : Brooke Botwinick
View : 35
The food service industry has faced staffing challenges in the aftermath of COVID-19. Are you and your food service partner doing everything possible to create an attractive work environment? It is important that you strategize with your operator to develop mutually agreed upon expectations. This is especially important if a management fee structure is in […]